EPISODE #65 – THE DOG MUM. NOT YOUR AVERAGE MOTHERPUPPER
MOTHERPUPPERS
Founder Emma Karanges is no ordinary dog mum. She is The Dog Mum. Her story is uncanny, in the sense that it follows more like a gladiator in the arena rather than the soft fluffy and cuddly creatures she now commits undying support and servitude to. Without giving to much away, this is actually Emma’s fist podcast. For no other reason than running 2 global companies that are literally world-leading in their niches, whilst doing her degree, bring a new Mum and staying fit AF! She joins Tim Bishop who is both a great friend and former mentor of hers. They discuss her journey into entrepreneurship, motherhood, starting your dream and dealing with all things chaos, uncertainty and doubt.
In this episode you will learn and dive into:
- (1:30) – Introduction
- (3:05) – Starting a Brand
- (6:28) – The Necessary Deepwork to Establishing a Brand
- (9:30) – Understanding Your Community
- (11:00) – The Beginnings of Dog Mum
- (16:15) – Creating the Life You Want to Have
- (18:30) – Underlying Motivations
- (21:40) – Inner Talk
- (24:00) – Importance of Guidance
- (29:00) – Knowing Where to Focus Capital
- (33:50) – Studying While Making a Business
- (38:20) – Rags to Riches: Importance of Impact and Legacy
- (41:50) – Things To Do Regardless of Circumstance
- (47:00) – Get It Out, Not Right
- (50:20) – Rapid Fire Questions
KEY INSIGHTS & LEARNINGS
Circumstance does not make us, it reveals us. If you want more of anything, be it freedom, direction, confidence, clarity or just calm. To becoming more and excel, there are only 3 areas you can train to achieve this:
TAKE THE LEAP
LEAD WITH YOUR HEART
BECOME NXT LVL
QUOTES FROM THE PODCAST
“The first thing you actually have to do before you start a brand is start by knowing yourself. You’ve got to start by knowing who you are, because you are the one that is going to literally hand over your heart and soul, to seeing that come into fruition, and be a success.”
“Giving up was never an option. We knew that we could never run away from this. The only way out was further in. And to go further and further into that uncertainty, into that unknown, into that hard work.”
“It’s not about the money. For us it’s about two things: it’s about impact, and it’s about legacy… It’s about who are we impacting, and what is our legacy?”
“We have to let our vision guide us, not current circumstances or past failures and limitations.”
“I think a lot of people can consume all of this information. And then they get so overwhelmed that they then seek distraction, and therefore they don’t actually accomplish anything. It’s not about learning more and more information, more information, more information, stop consuming information, use what you have.”
“You’ve got to get really clear on the people: your customers, your target market, the people you actually want to serve.”