EPISODE #58 – MARKETING WITH CLARITY
HAVE YOUR VOICE HEARD
The world is not a big place any more. It is in fact now a smaller place, that has become so dense, that the intensity of it all is being felt by everyone. The world is noisier than ever. This is both a problem and an opportunity, to have your voice heard if you know how to produce the right noise.
Founder Kim Barrett from Your Social Voice joins Tim Bishop to discuss the importance of having your voice heard. Especially when it comes to business, building networks and proper social media engagement and community care. Kim and his company specialise in full-spectrum online business engagement, taking the reigns of social media advertisement from you so you are able to focus and generate content for your clients. To create noise, but rather, signal.
Kim is a man driven by a passion for business, something that manifested and grew from a very young age, taking him to the position he is at today. He has spoken around the world on social media marketing and with an international best selling book. Having been in online marketing since he was fifteen, Kim is someone driven by a self-described ‘business bug’ that compels him to seek professional relationships and care: “You can win in business, but you need to be prepared to win.”
Kim demonstrates his knowledge of social media marketing and highlights the value of network creation and value-adding relationship. Knowing how you and your business can be marketed online will allow the generation of leads for your business, allowing a greater depth of focus on the how and what you do for clients. Understanding how to work with both clients and employers, and being willing to engage with them on a frank level will take you further on your journey than you could you know.
This Episode we dive into:
- (1:30) – The Business Bug
- (6:30) – Youthful Influence
- (9:00) – Reflecting on Discomfort
- (11:00) – Importance of Network: Value-adding Relationships
- (13:50) – Building Business Relationships
- (16:50) – The Importance of Love Language
- (19:00) – Building Relationships
- (21:00) – The Importance of Focus
- (23:00) – Passion of Business
- (27:20) – Uncomfortable Positions Fought: Leaps of Faith
- (38:00) – Hindrances to Business
- (43:50) – Vulnerability in Business: Knowing What You Suck At
- (47:30) – Importance of Articulation of Vision
- (52:00) – Cultural Comparison Between America and Australia: Focusing on Yourself vs. Your Product
- (57:45) – Good Marketing
- (1:03:30) – Lacking Clarity as an Entrepreneur
- (1:06:00) – Tailoring Your Funnel
- (1:10:30) – Conversion Mechanisms
- (1:13:50) – The Mogul Method
- (1:30:00) – Transferring Personal Development into Business Development
Connect with Amon:
KEY INSIGHTS & LEARNINGS
Circumstance does not make us, it reveals us. If you want more of anything, be it freedom, direction, confidence, clarity or just calm. To becoming more and excel, there are only 3 areas you can train to achieve this:
LOVE LANGUAGE
RETAINING LEADS
GOOD MARKETING
Tailoring your marketing strategy not just to what you do but who you want to attract is the important distinction to remember. Knowing you have one niche to offer but have several ways of advertising needs to be kept in mind.
QUOTES FROM THE PODCAST
“That was probably the first big, big lesson that I got along the way, which is not necessarily every client has to work with me just because they are potentially suitable; sometimes they’re better to work with someone else.”
“That’s probably the biggest thing that I see is lacking in most is that systems and procedures, and as well having them be fluid. So for us, especially when we add new team members into certain roles, the system that we use is going to change slightly, because yes we have best practices of what we do, but if we have everything set in stone when we bring in a new person, we know it’s going to break, so sometimes its got to be adjusted.”
“There’s a difference between the niche you have for your company, verses the niche that you have for a marketing campaign and advertising campaign. You can have several different niches for an advertising campaign, but each one needs to be specific. But I’m not saying you have to change your entire company to focus on serving this one person.”
“If I’m fitter and healthier, feeling better, I am going to perform much higher… If I feel better, I can work harder, work smarter, and in the morning I feel better, can I get more than $70 worth of value out of myself in a week?”
“I find the people that we work the best with is normally the offsider to their founder, the business owner, the entrepreneur, because they’ve got it down pat. They’re doing the big vision stuff, but then you’ve got those people that know that know it more.”
“Just not moving too fast, because I think as entrepreneurs I think it’s too easy to be just rapid fire; it’s like, “Ooh. Make tonnes of sales, hire lots of people, do all of the work.” But if there’s gaps or holes or things like that, it’s not working so… By-product of that is I got a general manager who makes me go slower with things.”